To get the attention of HGI’s newest target, business travelers, we built an integrated campaign around the one thing unique to the business world. Office jargon & buzzwords. In fact we made a game out of it.
Everything revolved around Bizwords, an appified buzzword bingo.
Case study.
A little endorsement by Jimmy & Guillermo doesn't hurt either.
Click through for an in-depth look at the app.
