People love taking new car selfies, so we thought, how can you steal that behavior for marketing purposes? Our answer, #NEWCARFACE.

The contest was simple. Post your pic, hashtag, and Cars.com might pay off your car loan.

We got things started with some fun portraits of our own.

We even turned a few into how-to videos to teach people how to enter the contest.

Hey, sometimes banners can be fun.

It all drove here.

Finally, we surprised our winner in true Cars.com fashion, dramatically.